The first thing was the interview with the stakeholder in order to know the business goals and the requirements for the project. Then, when I get all the important information, I started my work with desk research.
I made my competition analysis based on the websites of the top interior designers based in Warsaw. I collected inspirations of: page layouts, presentation of the offer, and presentation of the portfolio. I analyzed the strengths and weaknesses of the collected solutions and I conducted attractiveness tests on the few chosen layout’s.
Because of limited budget I conducted the test on the group of 3 people, who are my friends and agreed to take part in the test.
I prepared two scenarios. For the first task I chose three websites that I wanted to test for attractiveness of presenting the offer. The study participants had to find an offer on the website and say what exactly the company offers. After seeing three different websites, they had to assess the attractiveness of the way the offer was presented and indicate which way seemed to them the most attractive.
For the second task I chose three websites that I wanted to test for attractiveness of presenting the portfolio. The participants had to find a portfolio on the website and say which project in portfolio they like the most. After seeing three different websites, they had to assess the attractiveness and usability of the way the portfolio was presented on each website and indicate which way seemed to them the most attractive.